THE NEELA COLLECTION

ZANZIBAR

Project Date: June 2022 – August 2023

The Brief

US Owners wanted to design, establish, construct and launch a luxury boutique hotel and Villa Estate comprising 28 Villas in Stonetown and Fumba town in Zanzibar.

The Work

We conceptualised and crafted a new luxury boutique hotel brand and facilities with full operating concepts and market presence. This was done alongside a full development advisory, operations, and marketing launch plan – including design, brand hierarchy for this and future developments in Africa, Logos, positioning, brochures, signage, website, social media set up and content plans, branded operations services, F&B menu designs, SOPs and more.

The Outcome

Launched successfully, is Award-winning and fully operational. The Owners have expansion intentions for both the hotel and the Brand.