Project Date: July 2022
The Brief
Family owned, Board briefed us to complete a Turnkey Brand Audit to resolve a dispute on a collection portfolio of brands approach vs a standalone luxury lodge brand strategy that was contributing to the majority of profits, prepare Brand Hierarchy strategy and lead briefing direction on every 360° touchpoint from website, sales, retail, transport, advertising to every on-property amenity – and ensuring direction for all shareholders.
The Work
A carefully researched and bespoke brand audit comprising a visual CI journey with recommendations on every touchpoint and element, and clear direction to every marketing output.
