HILTON KINSHASA

Project Date: July 2022

The Brief

Development Owners asked Valor Advisory to design and implement the entire branding strategy for the new Hilton Kinshasa 5 star hotel in the DRC.

The Work

Valor Advisory established a full development advisory, operations, and marketing solution for the new hotel – designing and crafting the Hilton-approved brand positioning framework, turnkey marketing and sales plan, including but not limited to: Logo’s, positioning, brochures, signage, website, branded operations services, F&B menu designs, SOPs and more.

The Outcome

Launched in 2023 and fully operational, including a Hilton-approved CI manual, brand compliance on all reservations channels, branded sales guides, establishing all marketing and Social Media brand platforms against a Hilton comprehensive checklist – including signage, advertising, collateral, restaurant positionings, menus and more.